MarketFocus uses a flexible service model in order to best address client requirements that vary based upon where the company is in the company/product development cycle. MarketFocus services include:

Research-Based Strategy Development*

Market Opportunity Analysis, Validation and Sizing*

Positioning Strategy/Positioning Strategy Toolkit, Corporate Presentation, Launch Plan, etc.*

Message Architecture Development/Validation*

Market and Customer Segmentation*

Sales Channel, Strategic Partnership Strategies and Programs*

Market and Customer Research and Audits

Half Day 'Whiteboard' Workshops

Strategy review

Issue Identification/Brainstorming

Venture Due Diligence

Marketing Training and Workshops, Roundtables

Interim VP Marketing

* Based upon BEACON process, scaled to align with client objectives and budget

BEACON Process