“The MarketFocus team’s insightful and very valuable work enabled us to adjust our go-to-market strategy one to two quarters faster than we would have been able to do otherwise.” Michael Cation CEO, NovusEdge

“The MarketFocus team helped us to focus on the right positioning. They brought in an outside view informed with market input and a good business perspective.” Drew Hoffman CEO, GreenBorder

“We have worked closely with the MarketFocus team over the last three years. Their business process was key to segmenting our markets and gave us the courage to pick the customer segments that we intend to dominate.” Ed Cantwell CEO, InnerWireless

“The work MarketFocus did for us was aimed at clarifying our market opportunity and framing the strategy necessary to maximize it. Both of those goals were met. Additionally, the team raised a number of key questions we clearly needed to address and also provided a detailed quantitative assessment of the potential value different market segments could offer us. Taken all together, this was an invaluable exercise and one that has proven material in getting Virtutech to the next level.” John Lambert CEO, Virtutech